WE ARE OFTEN INVITED BY TV ADVERTISING, OR ANY ADVERTISING FOR THAT MATTER, TO ENJOY WHAT OTHER PEOPLE ENJOY. 

WE RARELY SEE ADVERTS THAT ARE GOING TO TELL US COME AND BUY THIS DANGEROUS PRODUCT SO YOU CAN EXPERIENCE PAIN. EVEN POLITICAL THINGIES.

SAY FOR EXAMPLE, WE DECRY FASCISM OR NAZISM, AND COMMUNISM, BUT WE DON’T TELL THE CUSTOMER THAT THIS OR THAT IS GOING TO TURN YOU INTO A MURDERER OR A SLAVE OF THE SYSTEM. WE DON’T SELL YOU FASCISM OR NAZISM — WE SELL YOU THE DISCREET EXCELLENT COMFORTS ASSOCIATED WITH SUCH IDEALS. SO ALL SYSTEMS OF GOVERNMENT WILL CLAIM TO POSSESS THE ONLY KEYS TO FREEDOM, DEMOCRACY, FRATERNITY AND HAPPINESS. THE BEST SYSTEM APT AT LYING HERE IS THE DEMOCRATIC CONSTRUCT THAT USES CAPITALISM AS ITS TOOL — A TOOL OF ENTICING YOUR APTITUDE TO BE GREEDY AND SOCIOPATHIC IF YOU WANT TO MAKE IT TO THE TOP OF THE PILE. 

ALL THIS IN VARIOUS DEGREE OF ACCIDENTAL LUCK — BEING THERE AT THE RIGHT TIME, IN THE RIGHT PLACE WITH THE RIGHT PRODUCT OF COURSE.

INSURANCE WILL PLAY ON YOUR FEAR OF LOSING EVERYTHING YOU WORKED HARD FOR — AND INSURANCE MAKE MONEY ON BETTING THAT ON AVERAGE YOU (AND YOUR NEIGHBOURS) WON’T LOOSE YOUR (THEIR) PANTS IN A HURRY.

MAGAZINES AND NEWSPAPERS AS WELL AS TV PROGRAMMING MAKE USE OF YOUR HAPPY GOOD LIFESTYLE VERSUS THAT OF POOR BASTARDS BEING BOMBED, FLOODED OR BURNT DOWN. 

THIS IS WHY IF YOU BUY THIS NEWFANGLED ENCRYPTED PHONE, YOU WILL HAVE 20 ARMOURED CARS AND FIFTEEN HELICOPTERS TO SECURELY PROTECT YOU. THAT’S ADVERTISING.

OTHER FORMS OF CONVEYING HAPPINESS IN THE GREAT HUMAN POOL AND DIVERSITY ARE DOCUMENTARIES AND FEATURE ARTICLES ON WHERE TO GO ON EXOTIC HOLIDAYS. MANY DOCUMENTARIES HAVE BEEN MADE SO WE DON’T FORGET THE HOLOCAUST. WE’RE LUCKY BEINGS. WE ESCAPED THIS TERROR.

THERE WAS (IS) A MAGAZINE CALLED COLORS. THE MESSAGE OF IT BEING THAT “YOUR CULTURE (WHOEVER YOU ARE) IS AS IMPORTANT AS OUR CULTURE (WHOEVER WE ARE)”. 

THIS IS A BIT GLIB-FULLY RESPECTFUL, HONEST AND PRECIOUSLY PARADISIAC.

OUR WORLD IS FLAWED, RACIST, ENVIOUS, DECEITFUL, ON THE EDGE OF WAR, AT WAR, GREEDY, INEGAL AND VICIOUS.

TRYING TO ELIMINATE THOSE TRAITS THROUGH BEAUTIFUL IMAGES AND WORTHY EASY TEXT IS WORTHWHILE, BUT POSSIBLY HAVE LESS EFECT THAN A SATIRICAL CARTOON, WHICH ITSELF HAS NEAR ZERO INFLUENCE ON THE GREATER PUBLIC OUT THERE, BECAUSE WE LIKE OUR PREJUDICES.  

WE HOPE ANYWAY, THAT WE CAN REDRESS OUR ILL-WILLS INTO SOME MAGIC, YET THE MAGIC ITSELF IS A DISTORTION OF REALITY. THE DISTORTION IS OFTEN DONE BY OMISSION AND SELECTION OF IMAGES.

I KNOW. I HAVE BEEN A PHOTOGRAPH EDITOR FOR A FEW MAGAZINES IN ONE OF MY TOO MANY OCCUPATIONS — INCLUDING CARTOONING SINCE 1951 (HOW TIME FLIES!). I HAVE WRITTEN TEXTS AS WELL, IN VARIOUS LINGOS. 

UNLIKE COLORS, MY BUDGETS WERE VERY LIMITED, BUT WE ACHIEVED GREATNESS NONETHELESS.

COLORS WAS CREATED BY TIBOR KALMAN, UNDER THE INFLUENCE OF OLIVIERO TOSCANI... KALMAN HIMSELF CAME FROM EASTERN EUROPE — A CLEVER GRAPHIC ARTIST IN THE VEIN OF GRAPHIS (OUR BIBLE). “GRABBING A STUPENDOUS OPPORTUNITY. BIG BUDGET. UNLIMITED FREEDOM. CONSCRIPTING A BRAINY CREW AND CREATING WITH THEM SOMETHING NEW.” 

ALL THIS OF COURSE WAS DONE UNDER THE AUSPICES OF BENETTON — A CLOTHING COMPANY — AS A SPONSORED GIFT TO THE WORLD. THANK YOU.

Benetton Group S.r.l. is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family's holding company Edizione.

THE COLORS MESSAGE IS CLEARLY UPBEAT AND INVITE THE SHARING OF IDEAS, THOUGH IT COMES STRONGLY FROM A WESTERN OUTLOOK. NOTHING WRONG WITH THIS. ADVERTISING IS A WESTERN INVENTION DESIGNED TO MANIPULATE MARKETS.

IT WOULD HAVE BEEN INTERESTING TO TALK TO TIBOR KALMAN ABOUT HIS VISION OF THE FUTURE THEN COMPARED TO THE REALITY OF TODAY.

THE MAGAZINE COMPILATION TELLS US THAT THIS WAS “A MAGAZINE THAT WOULD SPEAK SEXY AND FUNNY AND SMART TO YOUTH, TO OLD, TO ANYONE WHO WOULD LISTEN ABOUT HUMANISM AND BREAKFAST. THAT WAS THE RANGE.

SOMETIMES IT’S ON THE MONEY.

SOMETIMES IT WOBBLES.

SOMETIMES EUPHORIC AND SO AHEAD OF ITS TIME THAT YOU COULD SCREAM.”

NOTHING IS FLAWLESS… 

UNFORTUNATELY TIBOR KALMAN DIED TOO YOUNG, AGED 50.

HE HAD LIVED A TRUE LIFE HE TOLD STUDENTS AT COOPERS UNION.

OUR CONTINUUM IS BASED ON PEACE AND THE ONLY WAY TO GET PEACE AT THE MOMENT IS TO LET RUSSIA HAVE ITS WAYS AND STOP NAGGLING CHINA.

ALTHOUGH THIS WOULD BE A POSITION OF MORAL STRENGTH, THIS COULD APPEAR TO THE WARMONGERS AS A POSITION OF WEAKNESS. KNOWING THE WEAPONS OF WORLD WAR THREE, WE ALL KNOW (WE ALL SHOULD KNOW) WHERE OUR MORAL BREAD IS BUTTERED. 

FREE JULIAN ASSANGE NOW....