How politicians & business learned to create & manipulate mass-consumer society.

The Century of the Self tells the untold & sometimes controversial story of the growth of the mass-consumer society in Britain & the United States.

How was the all-consuming self created, by whom & in whose interests?

Freud provided useful tools for understanding the secret desires of the masses.

Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, & society's belief that the pursuit of satisfaction & happiness is man's ultimate goal.

The Century of the Self - Part 1

The Century of the Self - Part 2

The Century of the Self - Part 3

The Century Of The Self - Part 4 - Eight People Sipping Wine in Kettering