... Of course Gus is a fan of that successful advertiser, Mr Gundlach, who, in the 1920s, though advertising was excellent bullshit — ...

Blog entry - Gus Leonisky - 25 Aug 2012 - 7:11am - 5 comments

... In regard to propaganda, Gus often references to E T Gundlach (Facts and Fetishes of Advertising original edition — savaged by ... against themselves. Dismissed as a nominalist by Young, Gundlach was an experimental realist and empiricist, with more success than ...

Blog entry - Gus Leonisky - 6 Jan 2021 - 5:25am - 4 comments

... He is typical of the BAD marketing account-managers that Gundlach was referring to, in his manuals! No two ways about it, the ...

Blog entry - Gus Leonisky - 14 Apr 2021 - 8:48pm - 5 comments

... itself... Gus: I always wondered why someone like E T Gundlach, the "father" of modern advertising in the USA (1920-1930s) never got ... be due to him. It was a bit as if he had been ostracised. Gundlach had developed the psychology of marketing — creating techniques ...

Blog entry - John Richardson - 12 Jun 2015 - 12:17am - 1 comment

... that the "inventor" of the psychology of advertising, E T Gundlach, would have been proud of his own "work". At large, Gundlach has been forgotten. In the early part of the 20th century, before WW1, ...

Blog entry - Gus Leonisky - 17 Aug 2019 - 7:02am - 4 comments

... and on about "our own" (often mentioned on this site) E T Gundlach, the master of advertising… Even the bees are individuals in a ...

Blog entry - Gus Leonisky - 27 Jun 2020 - 2:31pm - 4 comments

... but of question of oiliness, feel and taste. In 1928, E.T. Gundlach published a satirical work about advertising and the brief was to sell ...

Blog entry - Gus Leonisky - 11 Jul 2007 - 11:06pm - 2 comments

... market” expertise, empirically based on E T Gundlach’s effective rubbish, I know the boundaries of good taste and bad ...

Blog entry - Gus Leonisky - 10 Oct 2018 - 1:26pm - 1 comment

... don't trust 'real" people we don't know ... As the great Gundlach wrote: There is no "mass market"... Yet we are "delt with ...

Blog entry - John Richardson - 15 Jul 2012 - 5:53pm - 1 comment