Melbourne delivers a perfect storm .....

As Tiger Woods returns to golf, not all his affairs are salacious headlines. The Tiger Woods Golf Course in Dubai is costing $100million to build. Dubai relies on cheap third world labour, as do certain consumer brands that have helped make Woods a billionaire. Nike workers in Thailand wrote to Woods, expressing their "utmost respect for your skill and perseverance as an athlete" but pointing out that they would need to work 72,000 years "to receive what you will earn from [your Nike] contract".

The American sports writer, Dave Zirin, is one of the few to break media silence on the corporate distortion and corruption of sport. His forthcoming book Bad Sports: How Owners Are Ruining the Games We Love (Scribner) blows a long whistle on what money power has done to the people's pleasure, its heroes like Woods and the communities it once served. He describes the impact of the Texan Tom Hicks's half-ownership of Liverpool Football Club, which followed another rich and bored American Malcolm Glazer's "leveraged takeover" of Manchester United in 2005. As a result, England's most successful club (with Liverpool) is now 716.5 million pounds in debt.

How long has this been going on? In 1983, you could buy a ticket to a first division game for 75 pence. Today, the average at Old Trafford is around 34 pounds. Watch the latest crop of parents on morose queues to buy overpriced club strips and insignia, also made with cheap and often sweated labour, with the brand of a failed multinational emblazoned on it. Profiteering is now an incandescent presence across top-class sport. Sven-Goran Eriksson will trouser up to two million pounds for just three months' work in Ivory Coast, where half the population has barely enough to survive. Australia's finest, most boorish cricketers are collecting their bundles for a few months' cavorting in the Indian franchises. The attitude is entitlement, the kind that less talented "celebrities" flaunt. It was in no way remarkable that in 2007-8 a number of the heirs to Don Bradman's Invincibles achieved what was once nigh on impossible; they were disliked in their own country. Those high fives and air-punching fists have become salutes not to "everyone working for each other, everyone having a share of the rewards" (Bill Shankly), but to the voracious sponsor and the forensic camera.

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