Saturday 20th of April 2024
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branding the blind, one-eyed cyclops .....

branding the blind, one-eyed cyclops .....

‘The key to boosting the image and effectiveness of U.S. military operations around the world involves "shaping" both the product and the marketplace, and then establishing a brand identity that places what you are selling in a positive light, said clinical psychologist Todd C. Helmus, the author of "Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation." The 211-page study, for which the U.S. Joint Forces Command paid the Rand Corp. $400,000, was released this week.

Helmus and his co-authors concluded that the "force" brand, which the United States peddled for the first few years of the occupation, was doomed from the start and lost ground to enemies' competing brands. While not abandoning the more aggressive elements of warfare, the report suggested, a more attractive brand for the Iraqi people might have been "We will help you." That is what President Bush's new Iraq strategy is striving for as it focuses on establishing a protective U.S. troop presence in Baghdad neighborhoods, training Iraq's security forces, and encouraging the central and local governments to take the lead in making things better.’

The Pentagon Gets A Lesson From Madison Avenue

weak congress

From the Hollywood Liberal

 ....

4. Section 1076 of H.R. 5122 The John Warner National Defense Authorization Act for 2007, which was passed with the approval of Democrats like Senators Carl Levin, and Ted Kennedy, says that Bush has sole discretion to impose martial law, in the event of a Terrorist attack or any national emergency, like a hurricane. Call your representatives and Senators at the numbers listed above and demand that they overturn this policy.

Can you imagine Congress giving Bush that kind of authority with his track record? You’d almost think the Congress; including Democrats are all in on this together against the American people. It’s time for us to put a stop to it. Get on the phone right now and start demanding that Congress do its job. It may be the only chance we have to stop Bush from appointing himself permanent King of America. Get going.

The swine

Bush Aide Blocked Report
Global Health Draft In 2006 Rejected for Not Being Political

By Christopher Lee and Marc Kaufman
Washington Post Staff Writers
Sunday, July 29, 2007; A01

A surgeon general's report in 2006 that called on Americans to help tackle global health problems has been kept from the public by a Bush political appointee without any background or expertise in medicine or public health, chiefly because the report did not promote the administration's policy accomplishments, according to current and former public health officials.