Monday 23rd of December 2024
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the zutbots in colour — sunday...

zutbott136

wesentlich energieintensiver...

 

Vielleicht verstehe ich Babynes ja einfach nicht. Aber dazu ein «System» zur Verfügung zu stellen, das mit Sicherheit wesentlich energieintensiver in der Herstellung ist und immens viel Abfall zurücklässt für einen minimalen Effizienzgewinn, das ist heutzutage einfach unverantwortlich. Eine weitere ökologische Idiotie für Reiche, die von einer milliardenschweren Firma mit immensen finanziellen Mitteln in den Markt gepusht und jenen Konsumenten angedreht wird, die nichts begriffen haben. Denen alles egal ist, so lange sie sich cool fühlen.

FROM NESPRESSO TO BABYNES: FEEDING YOUR BABY HAS NEVER BEEN SO CHIC—OR SO STUPID
A Swiss writer takes (Switzerland-based) Nestle' to town for inventing a machine -- and marketing campaign -- that she says turns the simple preparation of baby formula into a status symbol. And sign of our wasteful times.
And I fear that BabyNes may just make a similar breakthrough. Because you don’t need something like that to feed baby—you need it to feed your ego. There are certainly enough movie stars with kids who would also think it was a great idea to take them to a BabyNes milkbar, and enough women around to imitate them, and before you know it BabyNes will be cool, and who doesn’t want to be cool?
The spirit of invention is one of humankind’s most noble characteristics. You know the story: it began with tools, then machines; and I’m betting that when the first Stone Ager came along with a hand-axe, some horde members thought the newfangled gizmo was really stupid. There have probably always been people who are afraid of new things, and others who think new things are stupid because they don’t understand them.
Maybe I don’t understand BabyNes. But I will say this: in our day and age, to bring out a ‘’system’’ that most certainly requires a lot of energy to produce and creates huge amounts of garbage, all for minimal gains in efficiency, is nothing short of irresponsible. BabyNes is an ecologically idiotic plaything for the rich that a company worth billions is using huge financial means to push on the market in order to turn on consumers who really don’t understand anything—who couldn’t care less so long as it’s cool.
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http://www.worldcrunch.com/nespresso-babynes-feeding-your-baby-has-never-been-so-chic-or-so-stupid/culture-society/from-nespresso-to-babynes-feeding-your-baby-has-never-been-so-chic-or-so-stupid/c3s3225/#.UFQSgEbrxsF-------------------------------------