Saturday 20th of April 2024

brand america...

 

brand america

America is a meticulously constructed brand; it is the indispensable nation with exceptional power. There is no country as adept at branding as the United States.

Popular international mega-brands like Apple and McDonald’s sell neat pre-packaged pieces of the American dream to eager international consumers. A complimentary national branding strategy sells "freedom" and "democracy" over international airwaves, in movie theatres and through diplomatic influence.

But if Brand America is the sum of the effects of its soft powers, can we really separate this cultural imperialism from the nation’s use of hard power?

This month on Empire we investigate Brand America as the indelible presence that exerts its influence on the world. We talk to those who construct the brand, disseminate its message as brand ambassadors as well as those who are its stark critics.

Even after a series of economic failures and continued military interventions why does Brand America continue to be unmatched and unrivalled in the world? Will Brand America triumph over the nation’s strategic failures or is it on its way to becoming unravelled?

 

http://www.aljazeera.com/programmes/empire/2014/12/mcamerica-success-secrets-brand-usa-20141227121345422370.html

 

when the poor, especially women, are flogged by america...

Tamara Loertscher had a feeling she was pregnant, so she went to see a doctor last summer. She didn’t have health insurance, but sought care anyway. It turns out that her suspicions were right, a pregnancy test revealed she was 14 weeks along.

After a urine test, Loertscher said she disclosed to her doctor that, because of a thyroid condition and depression, she had been self-medicating with marijuana and methamphetamine, but had stopped when she suspected she was pregnant. It didn’t matter. Loertscher lives in Wisconsin, and a law there allows the state to arrest, detain and incarcerate pregnant women found to be using drugs, or, in Loertscher’s case, pregnant women who have used drugs in the past.

Hospital workers reported her, and a process was set in motion. The state accused her of child abuse and appointed her fetus a lawyer. (This is a familiar pattern.) She was ordered into an in-patient treatment facility, despite the fact that she was no longer using drugs and had voluntarily sought medical care. She refused, and was soon incarcerated.

read more: http://www.salon.com/2014/12/15/they_wouldn’t_allow_me_to_

controlling "freedoms"...

However, Russia, China and Brazil are simply responding to the extremely aggressive tactics adopted by none other than the US. In typical fashion, though, America is completely oblivious to its own actions, believing that there is such a thing as a neutral, cosmopolitan internet and that any efforts to move away from it would result in its “Balkanisation”. But for many countries, this is not Balkanisation at all, merely de-Americanisation.

US companies have been playing an ambiguous role in this project. On the one hand, they build efficient and highly functional infrastructure that locks in other countries, creating long-term dependencies that are very messy and costly to undo. They are the true vehicles for whatever is left of America’s global modernisation agenda. On the other hand, the companies cannot be seen as mere proxies for the American empire. Especially after the Edward Snowden revelations clearly demonstrated the cosy alliances between America’s business and state interests, these companies need to constantly assert their independence – occasionally by taking their own government to court – even if, in reality, most of their interests perfectly align with those of Washington.

read more: http://www.theguardian.com/commentisfree/2015/jan/04/internet-freedom-china-russia-us-google-microsoft-digital-sovereignty